Wed, Jul 20, 2016

Ray-Ban makes racy debut

Ray-Ban kicked off a high-profile sponsorship of the Scuderia Ferrari Formula One racing team at the British Grand Pix held earlier this month in Silverstone, UK.  

As part of the deal, Ray-Ban’s logo was displayed on the SF16-H Formula One car’s livery, with Ferrari’s racing red and Ray-Ban’s red merging into a single colour, and putting the brand in a prime position in Formula One.

Part of the Luxottica Group, Ray-Ban glasses are an international symbol of movie stardom and an iconic accessory. 

Leonardo Del Vecchio, Luxottica Group’s Executive Chairman said: “We are honored to become part of the Ferrari family – a brand that perfectly reflects and embodies the same characteristics that give Ray-Ban its icon status: authenticity, cultural relevance and excellence.”

Luxottica is a leader in fashion, luxury and sports eyewear. Its portfolio includes brands such as Ray-Ban, Oakley, Vogue Eyewear, Persol, Oliver Peoples and Alain Mikli, as well as licensed brands including Giorgio Armani, Burberry, Bulgari, Chanel, Coach, Dolce&Gabbana, Michael Kors, Prada, Ralph Lauren, Tiffany and Versace.

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