Wed, Mar 1, 2017


Luxury Goods, Jewellery & Watches
America’s Cup watches in the spotlight


Officine Panerai is showing off the special watches it has made for the 35th America’s Cup at the 2017 Dubai International Boat Show (DIBS).

The Florentine luxury sports watch brand is a VIP supporting partner of the show for the eighth consecutive year.

The collection on display consists of five limited-edition watches, renowned for their Swiss mechanics, Italian design and avant-garde technology, dedicated to Oracle Team USA, Softbank Team Japan and the prestigious sailing event. 

The Luminor Marina 1950 America’s Cup 3 Days Automatic Acciaio – 44 mm is the official watch of the 35th America’s Cup, and limited to 300 pieces.

The three watches for Oracle Team USA, the cup’s defending champions, include the Luminor 1950 Oracle Team USA 3 Days Chrono Flyback Automatic Ceramica – 44 mm (200 pieces), the Luminor 1950 Regatta Oracle Team USA 3 Days Chrono Flyback Automatic Titanio – 47mm (200 pieces) and the Luminor Marina Oracle Team USA 8 Days Acciaio – 44mm.

The Softbank Team Japan marks Japan’s return to the final of the America’s Cup after 15 years, and as the team’s official partner, Paneria has brought out the Luminor Marina 1950 Softbank Team Japan 3 Days Automatic Acciaio – 44mm limited to 150 watches.

VIPs and watch aficionados are invited to visit the exclusive Panerai lounge, designed in a beautiful marine-like atmosphere evoking the past with the brand history rooted in the tradition of the sea, and highlighting the future with the latest innovative timepieces and association with modern-day racing. 

Additional sophisticated novelties launched at the Salon International of Haute Horlogerie (SIHH 2017) last January in Geneva are on display as well in the impressive charming atmosphere of the VIP lounge. 

The 2017 edition of the Dubai show is being held at the Dubai International Marine Club in Mina Seyahi until March 4.

Officine Panerai is an Official Partner of the 35th America’s Cup, the most celebrated and prestigious sailing race in the world, first held off the south coast of England in 1851. The America’s Cup will this year be held in Bermuda. Racing starts with the Louis Vuitton America’s Cup Qualifiers on May 26 and the top challenger will meet Defending Champions Oracle Team USA beginning on June 17 and ending on or around June 27.





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