Wed, Mar 8, 2017
Swiss watchmaker Audemars Piguet has reopened its boutique in the Saudi capital Riyadh following a redesign that reflects the brand’s new retail concept.
The boutique at the C-Center in Tahliya Street was inaugurated in partnership with its local dealer Ali Bin Ali yesterday.
Situated on the ground floor of the C-Center, the boutique showcases an elegant design concept that captures the 142-year old manufacture’s core values: origins, artistry and extraordinary relationships.
The blend of wood, metal and idyllic landscapes of Le Brassus, immerses clients in the Vallée de Joux in Switzerland, birthplace of Audemars Piguet. Created with the valley’s atmosphere and base materials in mind, customers are invited to discover the brand’s heritage, craftsmanship and watchmaking expertise.
“We are pleased to introduce our new ‘home away from home’ boutique concept to Saudi Arabia which underlines our commitment to the region. The new design was created to transport our customers to our birthplace; the new space really brings out the quintessence of Audemars Piguet’s DNA,” said Nicolas Garzouzi, CEO Middle East, Audemars Piguet.
To mark the occasion, Garzouzi presented the Royal Oak Offshore Tourbillon Openworked in titanium with a black ceramic bezel, crafted specially for Ali Bin Ali Group and limited to 20 pieces.
Masterfully skeletonised entirely by hand, the limited edition comes with a 44mm titanium case and a black ceramic bezel, pushpieces and screw-locked crown. The openworked dial is black – emphasising the beautiful hand finished decoration of the movement – and features black counters, a black inner bezel, as well as white gold applied hour-markers and Royal Oak hands with luminescent coating.
-
Pink Legacy goes on sale
Autumn 2018 -
Trends Shaping Luxury
Autumn 2018 -
Robinsons opens in Riyadh
Tue, Oct 16, 2018 -
'Peak of Luxury' dining in UAE by Bentley
Wed, Oct 3, 2018 -
New Viking Line vessel to launch in 2021
Mon, Sep 3, 2018 -
Tumi opens biggest boutique in region
Wed, Aug 1, 2018 -
In the name of love, $145m trip to moon
Tue, Jul 17, 2018 -
Roberto Cavalli debuts new retail concept
Wed, Jul 11, 2018 -
Tory Burch opens two stores in Riyadh
Wed, Jul 11, 2018 -
Amato Wows with White
Spring/Summer 2018 -
A World of Rolex
Spring/Summer 2018 -
Amouage Fragrance Imitates Art
Spring/Summer 2018 -
Aquazzura Opens in Dubai
Spring/Summer 2018 -
Chopard Commits to 100pc Ethical Gold
Spring/Summer 2018 -
Shalky Kaftans for Ramadan
Spring/Summer 2018