Sun, Apr 30, 2017

Luxury Goods, Jewellery & Watches
Bulgari unveils the new Serpenti

After interpreting the iconic Serpenti watch in countless different ways, Bulgari now reaches a new field of expression by adopting a double wrap-around straps made from multicolour exotic leathers. 

These new straps are made from Karung, a non-venomous water snake whose particularly thin and supple skin features scales mid-way between those of a lizard or the more customary snake variation. 

Precious, more original and more exclusive, it calls for a meticulous tanning process, after which the leather is extremely pleasant to wear, soft and smooth. On the surface, the colouring with natural pigments, in vivid, luminous shades and beautifully matching the dial colours, is further enhanced by a varnish lending a subtle gloss.

This new contemporary version of Serpenti can be transformed in a heartbeat thanks to an extremely practical fastening system making the straps easily interchangeable by the wearer on all models, those with a steel or pink gold case, with or without diamonds. 

While each watch comes with two straps – in Karung or calfskin – in the client’s choice of colours, a wide range of additional shades is available on Bulgari boutiques, where the new Serpenti will be available as of April.  

The nuances will be perfectly coordinated with the colours – black, red, green or white – of the finely lacquered and sunburst guilloché 27 mm dials. In a subtle jewellery detail setting a Bulgari signature, a cabochon-cut rubellite adorns the winding crown of these watches driven by quartz Calibre B033.

In an ultimate touch of refinement, the client will also be able to choose her favourite case and dial, so as to entirely personalise her Serpenti. Bulgari has developed an app designed to facilitate the customisation process. 

Available in a selected number of brand boutiques, it will enable an enthusiast to literally “compose” her personal Serpenti by means of this app installed on a tablet, by choosing the case, dial, the gemsetting and potentially the strap. The client will also be able to have an engraving of her choice on the caseback. 

In all, the palette of combinations and colour variations comprises a total of 312 variations, providing plenty of scope to enable each woman to define her own Serpenti and make it virtually unique and always madly desirable.

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