Tue, Sep 5, 2017

Luxury Goods, Jewellery & Watches
Limited edition marks boutique launch

Swiss watchmaker Carl F. Bucherer has released a limited edition timepiece to mark the launch of its new boutique in Lucerne.

The Manero Peripheral Boutique Edition, limited to 188 watches, represents the traditional art of watchmaking and the brands commitment to embracing its heritage.

The new boutique, which opened its doors last month, is located in the same city where the firm’s founder Carl Friedrich Bucherer opened his shop for watches and jewellery back in 1888.

Today Carl F. Bucherer is a well-established brand with a global presence, and one of the few remaining family-owned Swiss watch manufacturers. Timepieces and movements are developed and produced in the brands own workshops in Switzerland.  

“In view of this amazing success story, I am particularly proud to be opening our new boutique where everything began almost 130 years ago”, comments CEO Sascha Moeri.

The boutique edition is limited to 188 watches, in a nod to the year in which the company was founded. The number denoting the limited edition as well as the series number of the watch is depicted in a special engraving on the case back.

The watches are driven by the in-house CFB A2050 caliber, which draws its energy from a peripheral rotor.

The colour of the watch pays homage to the city in which the company was founded. This is instantly recog- nisable on the meticulously finished blue-galvanized dial, whose sunburst finish makes it shimmer like the surface of Lake Lucerne on a sunny summers day

The appliquéd wedge-shaped indices for the hours and lancet-shaped hands are both red-gold-plated, a typical feature of the Manero family. 

Blue is the main color of Lucernes coat of arms, while gold represents the city as a cultural melting pot, a place where tradition is very much alive, and a city that is home to stunning baroque buildings. The striking dial is complemented by the discreet stainless steel case. It features classically rounded contours and clean-cut angles which, together with the contrast between the polished and matte surfaces, lend it a truly stunning look.

The Manero Peripheral Boutique Edition is exclusively available in the newly opened boutique in Lucerne and the boutiques in Shanghai and Moscow.

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