Tue, Mar 17, 2015


Luxury Goods, Jewellery & Watches
Romain Jerome’s Subcraft is a fluid tribute


Swiss watch brand RJ-Romain Jerome has revealed a new masterpiece ahead of the Baselworld watch and jewellery show which opens in Basel, Switzerland, on March 19.

Called the Subcraft, the innovative timepiece is the result of a collaboration between its CEO Manuel Emch and famous watch designer Alain Silberstein.

Friends for the past 15 years, Emch and Silberstein decided to lay down their ideas and together develop the latest creation.

Inspired by fluid design, the Subcraft reflects the absence of ornamentation and brings out the harmony that is found between form and function. 

This aerodynamic timepiece is also a representation of shapes found in nature, for example - the majestic dance of a manta ray. 

Devoid of any straight lines, this time giving sculpture allows this futuristic concept to come to life with an innovative and highly sophisticated mechanism.

The Subcraft’s flawless aquatic dance is the result of a meticulously crafted Grade 5 titanium or black PVD-coated titanium case. Designed to minimise resistance to motion, the case houses an ingenious mechanical movement created for RJ-Romain Jerome by Agenhor, which was founded by Jean-Marc Wiederrecht.

The Subcraft hides its true heart under its smooth, flawless case, revealing Emch and Wiederrecht’s mechanical collaboration with the creation of a unique movement that brings this timepiece to life. 

This highly sophisticated movement combines four different complications – lateral, linear, jumping and retrograde – and represents one of the most complicated indications of time ever made to date, according to the manufacture.

On both models, the hour display is read laterally, under a cambered glass, highlighting the curves of the case to perfection. The minute display has been placed on the lid of the watch, under a black sphere glass mirroring the fluid design of the Subcraft. 

The minute counter has been traced in white featuring sporty designed numerals. 

Finally, the crown has been tucked at the extremity of the case creating a protective shell over it.

Additionally, an all-new black smooth calf cuff embraces the unique shape of the Subcraft inducing the comfort of the watch. 

The cuff has been designed with an opening under the watch’s case-back, allowing the wearer to see the ‘RJ X Alain Silberstein’ signature and which limited timepiece he owns, out of the 99 available worldwide.

The new Subcraft plays with the aesthetic of the brand’s iconic Spacecraft, yet this new addition to the Collaborations collection flirts with underwater mysteries and reveals a new fluid look that will transport the wearer on another RJ-Romain Jerome quest.





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