Meydan Hotels and Hospitality, comprising the Meydan Hotel and Bab Al Shams Desert Resort and Spa in Dubai, UAE, has joined the ranks of 40 luxury properties in the Ultratravel Collection - an exclusive association of luxury hotel brands and properties established in 2013 by the Global Hotel Alliance (GHA), Travel Leaders Group and Ultratravel.

"We are delighted to welcome these renowned properties, which provide a landmark of luxury in their spectacular locations," said Nick Perry, a key founder of the Ultratravel Collection.

The partnership offers numerous benefits that further strengthen Meydan Hotels’ long-term plans to extend its global reach.

Membership opportunities include the integration and sharing of a global platform for guest recognition and loyalty. Additional offerings include access to the “GHA discovery” loyalty programme of over 4.6 million members and the 5 million high-end customer base of the Travel Leaders Group.

“We are extremely proud to have found a partner who allows us to expand the reach of our products and give us the opportunity to tap into the multiple offerings of the Ultratravel Collection, while forging strong relationships with the partners. The collection’s luxury approach also mirrors Meydan Hotels and Hospitality new direction to ‘reach out and do more’ for its guests,” said Thomas Grundner, head of sales and marketing of Meydan Hotels and Hospitality.