The Maison Boucheron,  a renowned French jewellery house, has brought its iconic creations and signature watches to Saudi Arabia with the opening of a new boutique at El-Khayyat Center, Jeddah.

Boucheron is expanding its presence with this Parisian-style boutique to offer its iconic creations to the kingdom’s elite clientele, the legendary jeweller says.  

Bringing a new level of Parisian luxury to Jeddah, this 100-sq-m boutique was designed to reflect the contemporary Hôtel Particulier of the Maison Boucheron. Its light marble façade was inspired by 26 Place Vendôme, the historic address chosen by Frédéric Boucheron in 1893.

Upon entering the customer is immersed in a white and champagne coloured décor that celebrates the exceptional luminosity of the famous Place Vendome boutique.  Inviting customers to delve into the graceful setting, the boutique evokes a relaxing aura to create a unique welcome and an exceptional buying experience.

Emblematic timepieces are presented alongside iconic jewellery creations, such as the graphic Quatre and the timeless Ava. The Serpent Bohème collection, a tribute to the love story between Frédéric Boucheron and his wife Gabrielle, is also found here.  

Boucheron’s watchmaking art will also take center stage with the new Epure collections. A selection of high jewellery pieces such as Pompon is also offered to discerning clientele.  

Renowned for the excellence for more than 157 years, the Maison Boucheron offers unique creations to accompany its customers in celebrating the most important moments in their lives.

Boucheron also offers a special order service with an exceptional experience, guiding the client in every step of the creation.

There are currently more than 50 Boucheron boutiques across the world. Boucheron is part of Kering, a worldwide leader in luxury and lifestyle.