Chopard, internationally renowned for its watches and jewellery creations, has opened its second boutique in the Jordanian capital Amman, to cater to the discerning residents and tourists.

The boutique, opened together with partner Mahmoudia for Watches & Jewelry, is situated in an exclusive location in the city.

After the inauguration of the first Chopard boutique at the five-star Four Seasons Hotel’s Shopping Arcade in Amman, the brand has chosen this time an upscale street in the capital’s downtown for its new boutique.

Located in the heart of Amman, Um Uthaina Street is a high-end shopping district where a large number of international and local brands have gathered from all industries, especially from the jewellery and watchmaking sectors, enabling customers to enjoy a unique shopping experience in a luxurious open souk that maintains its traditional cachet.

The new 80-sq-m Chopard boutique has an exclusive VIP room, designed specifically to welcome guests in a private and relaxing ambiance, where they are able to enjoy the exquisite beauty of Chopard ladies and gents collections, from jewellery, high jewellery to exceptional timepieces; not to forget the wide array of Chopard accessories to suit all styles and tastes.

Chopard co-presidents Karl-Friedrich Scheufele and Caroline Scheufele are proud to announce the opening of the second Chopard boutique in Amman Jordan in collaboration with their partner Mahmoudia for Watches & Jewelry .

The first boutique of the Swiss-based Chopard was opened in Hong Kong in 1983. By 1998, there were just 15 points of sale worldwide. Since then, brand development has steadily accelerated.

Chopard is currently represented in 130 countries through 1,600 points of sale and 162 dedicated boutiques, located in the world’s major capitals and in the finest shopping centres.