Thu, Nov 26, 2015
Watch collectors from around the world enjoyed a once-in-a-lifetime opportunity to spend the day with several of Golf’s greatest champions in Dubai this week at an event hosted by Swiss Haute Horlogerie brand Audemars Piguet.
Audemars Piguet’s prestigious Golf Invitational event on November 23 featured a dream team of eight of Audemars Piguet’s world famous golf ambassadors.
Held at The Els Club, where Audemars Piguet is the official timekeeper, the Dubai Golf Invitational saw a spirit of friendly rivalry develop among the guests who were captained by one of the following Audemars Piguet ambassadors: Darren Clarke, Victor Dubuisson, Ian Poulter, Henrik Stenson, Peter Uihlein, Lee Westwood, Bernd Wiesberger and Danny Willett.
All of them embody the brand’s philosophy ‘To break the rules, you must first master them.’ The 21-year-old English Matt Fitzpatrick, who registered nine Top 10 finishes in his rookie 2015 season on the European Tour including his victory at the British Masters, was invited to complete the field.
“Audemars Piguet is proud to be hosting the second Golf Invitational in Dubai as part of our international series of private events. The parallels between golfing and watchmaking are clear: both are arts of precision and require dedication and a relentless drive for pushing boundaries. Within each golfer beats the heart of a watchmaker, with self-control, meticulous time management and a shared love of perfection – and of course performance,” said François-Henry Bennahmias, CEO of Audemars Piguet.
During the event, the manufacture presented its new Royal Oak Perpetual Calendar in Yellow Gold, shown for the first time in Dubai prior to its official launch at the Salon International de la Haute Horlogerie (SIHH) in January. Highlighting its technical expertise, Audemars Piguet also showcased the Royal Oak Concept Laptimer Michael Schumacher, launched earlier this year.
With the Royal Oak Perpetual Calendar in Yellow Gold, Audemars Piguet honours the watch design that broke the conventional rules of watchmaking when it was introduced in 1972 by choosing yellow gold, the most iconic precious metal in history, for the case. Meanwhile, the launch of a new Perpetual Calendar movement demonstrates its ability to constantly refine and improve the performance of classical complications, the company says.
“For us, this was the ideal opportunity to showcase our Geometry of Time, merging classical with contemporary, and highlighting our know-how,” added François-Henry Bennahmias.
-
Golfers get into the swing of things at Rio
Thu, Aug 11, 2016 -
Gruosi celebrates birthday with lavish bash
Tue, Aug 9, 2016 -
Luxury store for women opens in Madrid
Wed, Aug 3, 2016 -
Harry Winston goes to Houston
Mon, Aug 1, 2016 -
Gala raises $45m to protect Earth
Sun, Jul 24, 2016 -
100 events lined up for Dubai design festival
Thu, Jul 21, 2016 -
Award-winning Asian spa to debut in Dubai
Wed, Jul 20, 2016 -
Breguet supports Marie Antoinette retrospective
Wed, Jul 20, 2016 -
Stars sparkle in Chopard
Sun, Jul 17, 2016 -
Harvey Nichols Dubai boosts men’s offering
Tue, Jul 12, 2016 -
Montblanc infuses new spirt into collection
Sun, Jul 3, 2016 -
Dress to impress
Summer 2016 -
Marrakech redefined
Summer 2016 -
Bentley tees off golf collection
Wed, Jun 29, 2016 -
Ralph Lauren reveals new collection
Sat, Jun 18, 2016