Crowning a 25-year presence in Saudi Arabia, iconic Italian fashion designer Giorgio Armani has opened two stand-alone stores in Boulevard, Jeddah’s premier destination for fashion and luxury goods.

With a frontage facing on to the King’s Road, the Armani store for men features a modern interpretation of the fashionable art deco style, with its impressive facade and extraordinary interiors specially designed by Giorgio Armani in collaboration with his in-house team of architects.

The ladies store occupies an area of 150 sq m and sells Giorgio Armani ready-to-wear clothes, accessories, shoes and perfumes, while the men’s store, which features a decorative bamboo motif, occupies 375 sq m and sells ready-to-wear suits, casual jackets, trousers, shirts, ties, accessories and colognes.  There is also a made-to-measure room for men. 

Boulevard is Jeddah’s newest destination for lovers of fashion and luxury goods. In a highly visible location on King Abdul Aziz Road, Boulevard redefines the concept of luxury shopping by creating an exclusive environment where the elite clientele receives VIP preference.

“We are thrilled at the opening of these superbly designed concept stores which reflect the Armani fashion aesthetic and unites the various collections for men and women under one roof,” said Alrubaiyat Group president Wafaa Abbar. 

“We now look forward to welcoming Jeddah’s fashion lovers to enjoy the ultimate luxury shopping experience in a relaxed setting of modern elegance, assisted by sales advisors who are expert at coordinating and accessorizing complete fashion outfits.”