Swiss luxury watch maison Roger Dubuis has opened a new exclusive boutique in the UAE at the prestigious Dubai Mall, further expanding its presence across the Middle East.

Located in the heart of one of the most sought after high-end retail destinations, the new boutique will bring Roger Dubuis’s unique and characteristic blending of cutting-edge design, suave styling and mould-breaking technical innovations closer to a large pool of luxury watch lovers.

The design concept of the boutique mirrors the distinct jewellery box-inspired architecture of Roger Dubuis boutiques worldwide. The interior design is opulent yet contemporary through the use of luxurious materials and plush carpeting. The décor embodies the incredible world of Roger Dubuis, truly reflecting the consistency and high quality of the brand. 

More than a signature, the Roger Dubuis brand reflects a lively creative flair. A world where exuberance is queen and creativity rules. The retail space becomes a convivial meeting place uniting Luxury Watchmaking and craftsmanship with the brand’s originality. The magical world of time, exuberance, and audacity is expressed through the inspiring interiors. The boutique also features a cosy VIP lounge that allows distinguished guests to appreciate the finer qualities of iconic Roger Dubuis collections, while experiencing a unique quality of service extended by specially-trained boutique ambassadors.

The boutique, showcasing the brand's signature timepieces from the iconic Excalibur, Velvet and Hommage lines, is expected to attract a lot of regional luxury connoisseurs and it is the second to open this year in the region after the one located in the Kingdom Tower in Riyadh, Saudi Arabia. 

Jean Marc Pontroué, CEO of Roger Dubuis, said: “Dubai and the UAE have grown to become one of our most important markets for the brand, with watch lovers from the Region being highly appreciative and discerning about what makes an exceptional timepiece. Our new boutique will provide our distinguished clientele with the appropriate ambience to view and select from a range of our leading watch collections.”

Roger Dubuis has been at the forefront of contemporary haute horlogerie since 1995. Its audacious creations, firmly anchored in the 21st century, embody substantial expertise expressed through the finest watchmaking mechanisms combined with powerful and daring designs. Boldness and extravagance are the brand’s signatures, and determination its driving force. 

Its Hommage, Excalibur, Velvet, Pulsion and La Monégasque collections are distributed worldwide through a sales network and boutiques.  

The fully integrated manufacture is the only watchmaker in the world to have all of its timepieces embossed with the Poinçon de Genève, a guarantee of the finest craftsmanship.