Swiss luxury watch house Piaget has boosted its presence in Saudi Arabia with the launch of its first boutique in the capital Riyadh.

Opened last month, the new boutique is located in the Kingdom Tower and is Piaget’s eight in the Gulf region.

Piaget Brand Director for the Middle East Jean-Marc Shammas was on hand for the inauguration, held in the presence of select media and VIP guests. 

“The inauguration of Piaget’s new boutique is an extremely proud moment for us but what gives us even more pleasure is that this boutique is our first in Riyadh,” Shammas said. “Piaget’s strategy is really focused on the region and this boutique allows us to be closer to our Saudi consumers as they are very important to the brand.’”

Following the style and spirit of Piaget boutiques worldwide, the architectural concept is an invitation to embark on a pleasant journey through the universe of Piaget. 

The architecture and ambiance conveys discreet elegance that is sensed rather than obvious, making it a true tribute to the Swiss identity of the brand.  

The boutique is clothed in black and gold as contrasting materials in gloss and matte complement the dramatic lighting that spotlights the timepieces. 

Inspired by the Viennese Secession period, the boutique is a reiteration of the precision and meticulousness that goes into the crafting of each piece from the house. 

A blend of openness and hospitality is rife in the boutique as visitors get to experience the assortment of creations through great bay windows as they enter a world full of beauty and art, says PIaget. 

The boutique can be accessed from the Four Seasons hotel.