Rolls-Royce Motor Cars reported record sales in the Middle East in 2015 with sales rising 4 per cent over the previous year.

The region also remained the second largest in the world for the brand – second only to North America - representing around a quarter of its worldwide volumes.

Globally, 3,785 cars were delivered in 2015, the second highest sales in UK marque’s 112-year history. 

Abu Dhabi was the best-selling dealership for the third consecutive year, with Abu Dhabi Motors one of four Middle East dealers in the top five globally along with Saudi Arabia (Mohamed Yousuf Naghi Motors), Dubai (AGMC) and Doha (Rolls-Royce Motor Cars Doha). The latter reported record sales, growing an impressive 21 per cent along with Oman (11 per cent) and Kuwait (6 per cent).

Sales were driven by strong orders for Ghost and Wraith in all regions, while the Phantom remains the company’s pinnacle product globally. In 2015, Rolls-Royce said it once again sold more cars in the super luxury market in the Middle East than any other manufacturer. 

The Middle East took also pole position in bespoke commissioning. The ability to personalise almost every aspect of their car remains a principal, and growing, attraction for customers; in 2015, they commissioned bespoke elements for their vehicles in record numbers. 

Through its Bespoke Collection cars - Wraith Inspired by Film, Fashion & Music, and Phantom Limelight - and unique regional creations such as Phantom Coupe Tiger, Ghost Golf and the Nautical and Suhail collections, RollsRoyce said it further cemented its position as “the world’s pre-eminent creator of truly individual motor cars”.

Last September, Rolls-Royce, launched its new drophead called Dawn. The order book for Dawn has smashed all previous records and the first customers will take delivery of their cars in the second quarter of 2016.

Brett Soso, Regional Director of Rolls-Royce Motor Cars in Middle East, Africa, Central Asia and South America, said: “We are proud to achieve such vibrant success in what has been an uncertain environment at times. Our dominance in the ultra-luxury segment is testament both to the resilience of our customers as entrepreneurs and wealth generators in the economy, and to the expertise of our dealer partners in each market who continue to invest in the brand to take it to new levels of success.”

He added: “The Middle East hosts four of the world’s most successful dealerships, the world’s biggest Rolls-Royce showroom in Abu Dhabi, the brand’s most advanced Aftersales Centre in Dubai, and has the highest bespoke content globally. We remain confident in the growth and potential of the region and look forward to adding further benchmarks in the coming year.”


LARGEST ROLLS-ROYCE REGIONS BY SALES IN 2015:

1. North America
2. Middle East
3. Europe
4. Asia Pacific
5. China


LARGEST MARKETS IN THE WORLD FOR ROLLS-ROYCE IN 2015:

1. US
2. UAE
3. China (mainland)
4. UK
5. Saudi Arabia