Bulgari’s sleek Serpenti Tubogas ladies watch takes a bold bite in purple for 2016. 

The tubogas practice dates as far back as the early 1930s with its name derived from the modernistic, industrial aesthetic of the flexible piping featured in sports car exhaust during the Art Deco period. A true reflect of the highest level of skill, the tubogas technique consists of assembling gold or steel ribbon-like strips around a core spring without any soldering. The result is a lithe, sensual watch bracelet or piece of jewellery that moves and breathes in perfect harmony with the wearer.

Unlike any other jeweller of its time, Bulgari dedicated itself to perfecting the art of creating these spiralled, supple forms. Soon the Italian Maison had a distinctive watch collection, the bracelet sumptuously wrapping itself around the wearer’s wrist.

Another icon synonymous with Bulgari has to be the snake, now famously known by its Italian name as Serpenti. It was in 1962, when filming scenes for Cleopatra in Rome, Elizabeth Taylor fell head-over-heels for a Bulgari snake watch in gold with diamond-paved head and tail. In constant, restless state, the snake has evolved over the years. Today, Serpenti Tubogas combines these two signature codes in the ultimate statement of the modern woman: bold, brilliant, and breathtaking.    

Just as an artist uses colour to bring a painting to life, Bulgari uses coloured gems to bring expression to the jewellery and watches created by its master craftsmen. In celebration of this passion for colour, the 2016 Serpenti Tubogas collection features a purple dial. From deep amethyst to romantic spines; purple has a rich history as the colour of royalty and is often associated with magic and mystery. Available in  the radiant gleam of polished steel or the combination of shimmering chrome and gold, both with two rows of dazzling diamonds, the new Serpenti Tubogas packs a powerful purple punch. 

The watch has a 35-mm steel curved case set with brilliant-cut diamonds; steel crown set with a cabochon-cut pink rubellite; violet lacquered dial with sunburst guilloche treatment; one-row steel or 18-karat pink gold and steel bracelet according to the model. 

It has a Bulgari customised quartz movement, and is adorned with Bulgari logo.