NS by Noof, a Bahrain-based luxury accessories designer, has made a commitment to become a completely sustainable brand.

To start off her movement towards sustainable and more fostering and a cleaner, kinder environment, the brand is launching “This is Plastic” collection worldwide from Autumn 2021.

The stunning handmade denim bags, are made from 100% recycled plastic and ocean waste, turning 3.5 bottles into a bag.

The limited-edition collection consists of a denim belt bag, denim shoulder bag and denim basket bag.

NS by Noof was created in 2009 by Bahraini designer Noof Al Shekar.

Since childhood, Noof was fascinated with fine art and design. Combining her love for art, jewellery and fashion, Noof started designing little jewel bags for herself and loved ones whilst pursuing a career in architecture. This swiftly gained her a fan base, eventually persuading her to devote full time to designing her own bespoke collection hence the brand was born.

NS by Noof explores the intrinsic relationship between the spirit of architecture and the art of jewellery; in a collection of hand-crafted handbags and clutches. Each piece is embellished with a kaleidoscopic of semi-precious gemstones which boosts energy and augments wellbeing.

Each meticulously hand-crafted piece is conceived as a sculpture and constructed as a wearable piece of art. Their job is to create a new couture silhouette that combines the artistry of the East with the mastery of the West - vintage excellence with modern expertise.