Jaeger-LeCoultre, a luxury Swiss fine watchmaking brand, has set another milestone in its dedication to the Middle East region with the unveiling of its partnership with Saudi Arabia’s AlMalki Group. 

Building on the brand's retail vision, Jaeger-LeCoultre has launched its new boutique at Mode Al Faisaliah Mall, Riyadh.

“Saudi Arabia has always been an important market for Jaeger-LeCoultre, both regionally and as part of our global retail presence. We look forward, along with the AlMalki Group, to bring to life the heritage, savoir-faire and fine watchmaking expertise of our Grande Maison in Saudi Arabia and welcoming our clients in our new boutique at Mode Al Faisaliah Mall,” said Nader Iskander, Brand Director – Middle East, India & Africa at Jaeger-LeCoultre.

“We are eager and excited to start this new partnership. I am confident of the success of the Maison in Saudi Arabia and we are looking forward to welcoming customers to the boutique,” said Faysal AlMalki, Chief Executive Officer - AlMalki Group.

The boutique reflects an art deco style which has also been the inspiration for some of the most known collections by the Maison, the interiors mirror the calm and exquisite atmosphere from the forests and lakes of Vallee de Joux, home to Jaeger LeCoultre and an immediate association with fine watchmaking. The intimate setting of the boutique instantly connects the clients with the feeling of exclusivity and privacy. 

To mark the special partnership, the Reverso Tribute Nonantieme and Reverso Tribute Small Seconds, revealed during Watches & Wonders 2021, will be displayed at the boutique.

In addition to welcoming the clients with the latest collections, Jaeger-LeCoultre continues to provide the best-in-class services with the Care programme, offering a dedicated digital platform, highly personalised with value-added information and services as well as an up to eight-year International limited warranty across all clocks and watches.