Euro Motors, the official Ferrari dealer in Bahrain, celebrated the inauguration of its newly renovated Ferrari showroom at Al Hamriya in Sitra.

The new Ferrari showroom features a luxurious new customer lounge complete with interactive screens, surround sound, and beautiful Ferrari Poltrana Frau leather furniture, where clients can relax and enjoy an Italian-inspired coffee bar with a selection of refreshments.

This spacious area is the ideal meeting place for Ferraristi in Bahrain to experience a warm community feel and share their passion for the Prancing Horse, said Euro Motors.

Guests can take inspiration from the new heritage wall running throughout the showroom which features an array of classic Ferraris, while connecting to the present with a full TV wall projecting the latest Ferrari material, models, and events including the Formula 1 races, it stated.

The opening was marked by an impressive display of classic and special edition Ferraris including a Ferrari Enzo, 488 Aperta, and a Ferrari Monza SP2.

Commenting on the launch, Mathew Morgan, General Manager at Euro Motors, said: "We are excited to start a new chapter with our newly renovated showroom, designed to make our clients feel at home and provide an immersive brand experience."

The opening of Euro Motors’ fully renovated Ferrari showroom underlines the dedication to the Prancing Horse in the kingdom. The new showroom is the ultimate space for Prancing Horse aficionados to discover the entire Ferrari range in a spacious main display area, while enjoying the state-of-the-art facility.

"We have always been committed to providing our customers with the highest standards of service and maximum ownership value, and we look forward to continue fulfilling this vision of excellence at the brand’s new home in Bahrain," he stated.

Euro Motors said the showroom offers the Prancing Horse brand’s discerning clientele and prospective owners the opportunity to experience the famous brand in an immersive state-of-the-art facility.

Customers can also create a Ferrari as unique as they are in the reimagined Atelier where their dream Ferrari can be configured and they can select from a broad array of modification options including colors, steering wheels and carbon fiber trims on display, it added.