Jewellery Arabia, a much-awaited show that forms the core of Bahrain’s events calendar, opened today (November 16) showcasing rare gems, watches and exquisite jewellery.

The Middle East’s premier jewellery and watch event, which runs until Saturday, is being held at the Bahrain International Exhibition and Convention Centre in Sanabis under the patronage of His Royal Highness Prince Salman bin Hamad Al Khalifa, Crown Prince and Prime Minister.

Deputy Premier Shaikh Ali bin Khalifa Al Khalifa inaugurated the event which brings together 532 jewellery brands from 31 countries.

The show, which was earlier planned to be held from November 23 to 27 was advanced by a week at the request of senior stakeholders both in Bahrain and Saudi Arabia, organisers said.

After a year of absence due to the Covid-19 pandemic, Jewellery Arabia returns with a fresh look inspired by Parisian street shopping in Hall 1, a brand-new VIP entrance and a large choice of F&B options for visitors to enjoy a relaxing break during their journey at the event.

The prestigious exhibition displays a huge range of classic and contemporary designs, collectors’ timepieces, precious gems, clocks, fine writing instruments, luxury accessories and more.

The consumer event welcomes a host of new brands this year, to the joy of jewellery and watch shoppers. With the continuous easing of travel requirements coming into Bahrain, multiple renowned international brands have already confirmed their first-time presence at Jewellery Arabia, amongst them Davidor, Fullord, Yvel and Beauregard, all bringing stunning jewellery and watch pieces specially to the Middle East market.

Jewellery lovers are also set to be dazzled by the increased range of products this year, said organisers.

With the aim of assuring all of its attendees utmost health and safety standards, event organisers Informa Markets are ensuring that local government guidelines are respected but also going beyond by implementing a series of health and safety measures, the statement said.

The previous edition of Jewellery Arabia that took place in 2019 saw a record $36 million worth of jewellery sales, 12 per cent up from 2018. Shoppers from over 60 countries visited renowned exhibiting brands including Al Sarraj, Al Zain, Boucheron, Etho Maria, Heinz Mayer, Ferrari Firenze, Bhaskar Devji, Kooheji Jewellery, Mattar Jewellers and many more, all set to return in 2021. Apart from this, some record-breaking transactions were also concluded, such as Schreiner Fine Jewellery’s rare pink diamond ring purchased for $90 million, the largest single-item sale in the history of the brand.