Leading Middle East jewellery brand Damas has unveiled a new collection this year to coincide with Valentine’s Day.

Themed around the beautiful thought of a promise from the heart, each piece within the signature Love Collection is created through high-level craftsmanship and only using the finest diamonds, precious stones and pearls, all bejewelled in 18-karat gold.

The Love Collection features unique necklaces, earrings and gold bracelets designed to reflect a sense of elegance and modernity, both traits that are engrained in the brand’s offering.

Valentine’s Day is celebrated on February 14 across the world. Traditionally a day of romance for couples, it has now evolved to include expressions of love for one’s parents, siblings, relatives and friends. 

The Damas Love Collection is priced starting from AED690 ($187) and is available at all Damas stores across the GCC.