Thu, Feb 10, 2022
Rolls-Royce has reimagined its iconic Spirit of Ecstasy figurine to grace the bonnet of its new all-electric motor car, Spectre, 111 years to the day the Spirit of Ecstasy was first registered as intellectual property of Rolls-Royce on February 6, 1911.
The figurine has been remodelled with a lower, more dynamic stance that brings her much closer to the drawings made by her original creator, the illustrator and sculptor Charles Sykes, in the early years of the 20th century. It also sees her physical form represent The Expression, a visual device that forms part of the marque's new visual language.
The new Spirit of Ecstasy stands 82.73 mm tall, compared to her predecessor’s 100.01 mm. Her robes, which flow behind her in the slipstream – often but erroneously characterised as ‘wings’ – have been subtly reshaped to make them more aerodynamic and realistic.
The most visible change is her stance. Previously, she has stood with her feet together, legs straight and tilting at the waist. Now, braced for the wind, one leg forward, body tucked low, her eyes focused eagerly ahead. These changes have both practical and stylistic benefits, contributing to Spectre’s remarkable aerodynamic properties.
The earliest Spectre prototypes have a drag coefficient (cd) of just 0.26, making it the most aerodynamic Rolls-Royce ever created. The figure is expected to improve during the product’s exhaustive testing protocols undertaken in 2022, the carmaker said.
“The Spirit of Ecstasy is the most famous and desirable automotive mascot in the world. More than just a symbol, she is the embodiment of our brand, and a constant source of inspiration and pride for the marque and its clients. Like our brand, she has always moved with the times while staying true to her nature and character. In her new form, she is more streamlined and graceful than ever before – the perfect emblem for the most aerodynamic Rolls-Royce ever created, and for gracing the prow of our bold electric future,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.
This new expression captures the essence of Charles Sykes’ original drawings, but rather than simply being ‘redrawn’ or ‘redesigned’, her new shape has been digitally sculpted by a computer modeller working at the Home of Rolls-Royce, who has a passion for life drawing and sculpture. Their experience in this field was invaluable in developing the figurine’s elegant lifelike facial features as well as her expression, which deftly combines focus and serenity. The designers also consulted stylists at Goodwood for their perspective on her hair, clothes, posture, and expression, adding an authentically contemporary aura to her dynamism and commanding presence, it said.
While all figurines are made using one of the oldest known casting techniques, named ‘lost wax casting’ or ‘cire-perdue’, each is individually finished by hand, so will be minutely different from figurine to figurine. As well as continuing a long Rolls-Royce tradition – until 1939, the mascots were made and polished by Charles Sykes himself – this subtle, ephemeral human element creates an intriguing contrast to the precise, highly engineered motor car she sits atop.
Though relatively rare in the modern era, changes to the Spirit of Ecstasy have been made throughout her 111-year lifespan. She has been rendered in various sizes and materials and, briefly, in a kneeling position. The new version created for Spectre will appear on all future models: the current design will still be used on Phantom, Ghost, Wraith, Dawn and Cullinan and their Black Badge alter egos where applicable, said Rolls-Royce Motor Cars.
-
New Audi Q5 arrives in Saudi Arabia
Sun, Mar 7, 2021 -
Outpacing itself, the all-new F-Pace
Thu, Feb 25, 2021 -
Kristian Aquilina to head Cadillac International, ME ops
Thu, Feb 18, 2021 -
McLaren unveils High-Performance Hybrid supercar
Wed, Feb 17, 2021 -
Porsche Saudi sales soar
Sun, Feb 14, 2021 -
Dynamic Audi e-tron GT makes digital debut
Wed, Feb 10, 2021 -
World's first AMG Store in Dubai
Sun, Feb 7, 2021 -
Lamborghini sales soar in Saudi Arabia
Sun, Feb 7, 2021 -
Maserati MC20 makes Mideast debut
Tue, Jan 26, 2021 -
Bentley names new Director of Design
Thu, Jan 21, 2021 -
Lotus to bloom in Bahrain again
Wed, Jan 20, 2021 -
Cullinan in the eyes of an artist
Wed, Jan 20, 2021 -
Infiniti core models do well in Mideast
Sun, Jan 17, 2021 -
Lamborghini unveils New Huracán STO in UAE
Wed, Dec 23, 2020 -
Car Zero, first Bentley Blower for 90 years
Tue, Dec 15, 2020