German watchmaker A Lange & Söhne has expanded its presence in the Middle East with the opening of a boutique in Beirut, Lebanon.

Located in the heart of Downtown Beirut, the capital’s most famous and vibrant luxury- shopping area, the new mono-brand store is yet another milestone in the company's internationalisation.

“The opening of our first boutique in Beirut is an important step in A Lange & Söhne’s expansion strategy for the Middle East. It is both a commitment to Lange’s loyal fan base in the region and a tribute to the increasing importance of the Lebanese market for our brand,” said Ramzi Nael, Brand Director Middle East, Africa & India. 

Since its first appearance in 1999, A Lange & Söhne has continuously extended its presence in Middle East markets.

The shop will be operated in cooperation with long-time partner Cadrans, Maison de Haute Horlogerie, present in the market for over 40 years. 

“After 13 years of successful partnership, we are delighted and proud to open the country’s first A Lange & Söhne boutique in Beirut. This is a testimony of this prestigious brand’s appeal among the city’s watch connoisseurs and its continuous rise in Lebanon,” said Raymond Abou Adal, CEO of Holdal Group that owns Cadrans.

The new boutique offers watch collectors and connoisseurs the complete experience of Saxon watchmaking artistry including the latest debuts and exclusive boutique models. Every interior design detail of the new store will reflect the watchmaker’s untiring quest for precision and perfection. 

The corporate colour, an elegant grey, can be found in the wood panelling. Elements made of sandstone are an indication of the brand’s origin. The material is typical of the manufactory’s surroundings, known by the name of Saxon Switzerland. 

The Beirut boutique is sure to become another embassy of Saxon fine watchmaking and a watch aficionado’s paradise.

Located at 153 Foch Street, Central District, Beirut, the store is open from 10 am to 7 pm.