Bentley Motors has reopened its showroom in the Dutch city of Leusden, following a major facelift.

Leusden lies east of the capital Amsterdam.

Following five months of construction, an extensive upgrade and substantial investment, Bentley Leusden officially welcomed customers and guests to the new showroom for the first time last Thursday.

Robert Engstler, Regional Director, Bentley Europe, said: “It is our number one priority to ensure that our customers have a unique Bentley experience. In this new showroom they will enter an exclusive world of unparalleled design, personalised service, automotive passion and unmatched attention to detail. I am glad we took this important step in the Netherlands together with our partners at Bentley Leusden.”

Being the only Bentley retailer in the Netherlands, Bentley Leusden offers customers the full model range, pre-owned vehicles, as well as aftersales service and the company’s branded luxury goods.

The reopening of the 450-sq-m showroom also marks the market-entry for Bentley’s all-new Bentayga, billed as the fastest, most powerful, most luxurious and most exclusive SUV in the world.

The updated showroom reflects Bentley’s new global corporate identity, taking inspiration from the company’s rich history and combining it with modern-day luxury retailing. It also features a private personalisation area where customers can choose from the brand’s broad palette of exterior paints and leather options.

Bentley Leusden combines in-depth knowledge of the market with a successful track record of automotive retailing. Since April 2012, the retailer has exclusively represented Bentley sales and aftersales services in the Netherlands.

Bentley Leusden also recently opened a luxurious lounge at the iconic Conservatorium Hotel in the capital where visitors can explore the world of Bentley by means of high-tech presentation methods. This includes a digital showroom which offers the opportunity to virtually personalise cars, and also view cars from every conceivable angle using laser projections.

Bentley Motors is one of the most sought-after luxury car brands in the world. The company’s headquarters in Crewe is home to all of its operations including design, R&D, engineering and production of the company’s four model lines: Bentayga, Continental, Flying Spur and Mulsanne. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley. It is also an example of high-value British manufacturing at its best.