Puma’s second collection with streetwear stalwart Alife has gone on sale.

The new Puma x Alife collection for Spring-Summer ‘16 comes in two parts; the first inspired by football and the second by the streetware brand’s New York heritage.  

The bustling atmosphere of New York’s streets comes to life in the form of the Blaze of Glory x Alife shoe. With a sprayed speckle Trinomic tooling design executed in neoprene material and nubuck leather, the shoe embodies the brand’s design ethos. 

The collection also extends to the classic R698 silhouette in two different models. The first is constructed from soft suede, embroidery and nubuck leather whilst the second is black on black merging sport with Alife’s vision for streetwear. The brand has also taken to Puma’s States, a cult name for the brand’s iconic suede silhouette. Taking a strong pop art approach towards its design, the shoe has been embossed with glossy snakeprint leather.   

Utilising Alife’s concept for sportswear, the first collection takes its inspiration from football apparel, the range features both the No.1 Puma Archive logo and Alife’s 158 print, a number representing its shop at 158 Rivington Street. 

The Nylon Archive wind jacket has been adapted from the Puma Archive for a comfortable, streetwear ready fit. The Alife soccer jersey tee is inspired by the Football poloshirt. Its double knit, wicking-finish and dry cell technology gives the style an automatic sportswear feel

Alife’s passion for its city is embodied in the second part of the collection’s apparel. Using the 1975 “Welcome to Fear City” pamphlets as inspiration, items including the Olympic track Savannah jacket and pants, Olympic logo tee and Olympic running tee are emblazoned with the text and logo. 

The partnership between both brands is clearly demonstrated through the collection in the coming together of Alife’s strong New York heritage and Puma’s passion for creating streetwear with a sports twist.

Germany’s Puma is one of the world’s leading sports brands for footwear, apparel and accessories.