Rolls-Royce Motor Cars will bring out special collections of cars to mark the end of its current generation of Phantom cars.

This announcement follows the recent news that Rolls-Royce has begun testing its all-new aluminium architecture, which will underpin every future Rolls-Royce arriving in-market from early 2018.

Production of all Phantom VII models - Coupé, Drophead Coupé and Limousine – will cease by the end of this year as the UK luxury carmaker gears to usher in the new eight generation. 

The seventh generation of the Phantom started production in Goodwood over 13 years ago. During November this year, the build of the very last Phantom Coupé and Drophead Coupé at Goodwood will be completed. These models will not be replaced.  Rolls-Royce will also build the last Phantom VII limousines this year.

Rolls-Royce Motor Cars Chief Executive Officer Torsten Müller-Ötvös says: “I am proud and excited to announce that a new Phantom is on the way – a contemporary and beautiful Phantom enhanced with cutting-edge technologies and design innovations. Any new Phantom is an historic and important moment in automotive history and we are working hard on perfecting the Phantom VIII.”  

To mark Phantom VII’s exit, Rolls-Royce’s Bespoke design department will create the most highly bespoke examples of each Phantom model to date – Coupé, Drophead Coupé and Limousine. At the same time the craftspeople who build each Rolls-Royce motor car to roll down the line at the Home of Rolls-Royce at Goodwood are already preparing themselves for the painstaking work that will go into these very special final motor cars.

The first of these special collections will be named Zenith. Limited to just 50 cars, they will be the last ever Phantom Coupé and Drophead Coupé models available to commission.  

“As the name promises, Zenith will be the pinnacle; the best of its kind; the highest standard achievable by which everything else is judged,” comments Director of Design Giles Taylor. “Zenith will be the sum of all the best features of Phantom Coupé and Drophead Coupé, with a few surprises added. We expect huge demand for these 50 fine motor cars as we shall not look upon their like again.”

Such surprise features will include a tailgate hosting area; laser etched armrests depicting the original launch locations of 100EX in Villa D’Este and 101EX in Geneva; bespoke instrument dials and a special treatment of the iconic Spirit of Ecstasy figurine. 

Each customer will also receive a ‘money cannot buy’ portable memento of his or her purchase, whilst the motor cars will be offered to clients in a palate of memorable colour combinations from Rolls-Royce’s history.

The launch of the seventh generation Rolls-Royce Phantom in January 2003 was much more than the reveal of a new super-luxury car; it signalled the 21st century renaissance of the world’s most famous luxury automobile brand and the first glimpse of a masterpiece that quickly established itself at the pinnacle of automotive excellence, leading where others could only try to follow.

From launch, the Rolls-Royce Phantom proved itself a worthy recipient of the famous Spirit of Ecstasy figurine. From its Pantheon grille to long rear overhang, the design was clearly a Rolls-Royce. Every angle revealed a bold yet elegant car with road presence that was second to none. 

From 2005, new variants of Phantom VII were added. First was the Phantom Extended Wheelbase, followed by the ultimate in luxurious open-top motoring, the Phantom Drophead Coupé in 2007 and, in 2008, the Phantom Coupé, Rolls-Royce’s sophisticated grand tourer.

All these beautiful cars are timeless in their appeal, and have been the cornerstone of Rolls-Royce’s Bespoke offering to its clients’ sophisticated requirements, allowing them to create individual works of art with their superlative cars. Today, every Phantom that leaves the Home of Rolls-Royce at Goodwood has bespoke features. ‘Waterspeed’, ‘Aviator’, ‘Metropolitan’, ‘Maharajah’ and ‘Serenity’ are a few of the names of iconic bespoke Phantoms which have entered private collections around the world and will live down the years as some of the most beloved Rolls-Royces ever.