Azadea Group, a pioneering lifestyle retailer, has partnered with BOSE in the UAE, acquiring responsibility for BOSE stand-alone stores and strengthening their strategic alliance.

Committed to innovation and invention, both BOSE and Azadea Group have come together to provide consumers with a seamless and enhanced shopping experience, said a statement. 

Keeping customers at the core of their mission in providing the latest technology and accessories to complement their modern needs, the two groups are developing their existing relationship to create meaningful and enriching experiences for their customers.

Azadea Group will resell BOSE products through stand-alone BOSE stores at The Dubai Mall, Mall of the Emirates, and all BOSE shop-in-shop outlets across Virgin Megastores in the UAE.

Marwan Hert, President of the lifestyle division at Azadea Group, said: “At Azadea Group, our mission is to always bring new and innovative offerings to our customers. Our partnership with BOSE, a global leader in audio technology, is a testimony of our continued commitment towards this mission. We are proud of this strategic alliance between Azadea and BOSE and look forward to creating more exciting moments for our customers and bring more value to both organisations.”