Aston Martin’s new DB11 will be shown off at the upcoming Riyadh World Luxury Expo in Saudi Arabia.

Launched at the 2016 Geneva Motor Show, the new car will feature alongside the only remaining DB10, the car-star of the latest James Bond film ‘Spectre’.

“The DB11 is the benchmark model that sets down the design parameters for the next generation of these remarkable cars,” said Sheikh Ali Alireza, CEO of Haji Husein Alireza and Company, Aston Martin’s sole dealer in Saudi Arabia. The future design themes and product strategy to start the second century of AML as the sports car of choice for the aficionado begin here and now!”

Senior management from Aston Martin Lagonda, including World Wide Sales Director Christian Marti, will be on hand introduce the car to discerning buyers in the Saudi market.

The Riyadh Amex World Luxury Expo will be held from March 30 to April 1 at the Ritz-Carlton in Riyadh. It counts amongst the most exclusive exhibitions in the world, with VIPs and even Royalty attending this event, and is being sponsored by American Express Saudi Arabia for the fourth year.

The three-day exhibition will showcase meticulously selected brands and services from an impressive range of luxury categories, appealing to a highly discerning guest list.

World Luxury Group CEO Paul Jackson says: “Aston Martin’s important announcement is another impressive addition to the exciting line-up at Amex World Luxury Expo. We are proud to continue a relationship which has seen Aston Martin exhibit with us every year since inception”.

Aston Martin National General Manager Mark Pocock says that the brand could not be more at home in the ultra-exclusive environment of the Riyadh event. “Aston Martin is probably the widest known luxury sports car brand in the world,” he noted. “Our 100-year racing history and 50 year association with the quintessentially British character of James Bond have introduced the brand to hundreds of millions of aficionados across the world.”

Pocock said that underpinning the longevity of Aston Martin’s enviable reputation was the total commitment of the designers, engineers and craftsmen to keep the customer at the centre of their thinking and to produce the finest possible car.

“I am particularly delighted that Saudi Arabia will be introduced to the next generation so early in its life,” said Pocock. “Our customers here have a deep affection for Aston Martin, and I am sure that the stunningly styled and technologically advanced ‘double-figure DB’ generation will attract its own new generation of enthusiasts. I look forward to meeting customers both existing and new and taking orders during the show.”

Augmenting the presence of the two DBs, AML is due to launch a limited edition Vanquish Zagato in 2016. This phenomenal very short-run car will surely engage the attention of car collectors. A serious road car of great rarity, the Zagat iterations of Aston Martin have also proved a profitable investment. The order book will fill early and Pocock recommends that potential customers act early to confirm interest.

Following the event in Riyadh, World Luxury Expo will continue to Seoul in September 2016 continuing an on-going annual signature series of events.

The three-day exhibition will showcase carefully selected luxury brands and services from an impressive range of luxury categories, appealing to a highly discerning guest list.

World Luxury Group is the corporate head office for the executive production team of the World Luxury Expo series of events in the Middle East and Asia.