Mon, Apr 25, 2016
Luxury watchmaker A Lange & Söhne was named Germany's top luxury brand in 2016 for the fifth year in a row by Wirtschaftswoche, a weekly German business magazine.
The ranking is commissioned by Wirtschaftswoche every two years and compiled by Markenberatung Biesalski & Company as well as brandnetworks, a brand evaluator. It is based on a survey of more than 180 industry experts and polls four criteria: reputation, quality, design and price-positioning.
With 247 out of 300 points, the brand achieved the best result in the top 30 luxury brand ranking revealed by the magazine.
The Saxon manufactory has held the top position in the premium segment since 2007, ahead of all other German automobile, furniture, watch, jewellery and fashion brands.
The result was published in the magazine’s 13th issue on March 24, 2016.
“Our ambitious goal is unchanged: A Lange & Söhne strives to build the world’s finest watches. With creative ideas and qualified staff members, as well as high standards in craftsmanship and technology, we will continue to make mechanical wristwatches coveted possessions”, Lange CEO Wilhelm Schmid said. “The result of the survey reasserts our lofty aspirations and is an incentive for the future.”
A Lange & Söhne has secured a top-tier position among the world’s finest watch brands. Brand icons, such as the Lange 1 with the first outsize date in a regularly produced wristwatch and the Zeitwerk with its precisely jumping numerals display, rank among the company’s greatest successes. Sophisticated complications such as the Richard Lange Perpetual Calendar “Terraluna”, the Zeitwerk Minute Repeater and the Datograph Perpetual Tourbillon reflect the manufactory’s determination to achieve ever new pinnacles in horological artistry.
-
Supermodel Nemcova is Chopard’s new muse
Thu, Jan 29, 2015 -
Ebel new Wave goes on sale in the Gulf
Wed, Jan 28, 2015 -
Panerai scores “world first” with carbotech watch
Tue, Jan 27, 2015 -
Vacheron Constantin unveils new creations
Mon, Jan 26, 2015 -
Floral tribute is blooming beautiful
Mon, Jan 26, 2015 -
Chopard redesigns Burj Al Arab boutique
Thu, Jan 22, 2015 -
Oktopus takes a green theme for 2015
Tue, Jan 20, 2015 -
Legacy Machine No. 1 goes platinum
Tue, Jan 20, 2015 -
Greubel Forsey unveils innovations
Tue, Jan 20, 2015 -
Calce to drive Sowind brands ahead
Tue, Jan 20, 2015 -
Louis Vuitton revamps iconic Parisian store
Tue, Jan 20, 2015 -
Golden Globe winners sparkle with Chopard
Mon, Jan 19, 2015 -
Diamond tassels ‘showcase Graff mastery’
Mon, Jan 19, 2015 -
Key to exclusivity
Mon, Jan 19, 2015 -
Stars sparkle in Bulgari bling at Golden Globes
Wed, Jan 14, 2015