As the 100-day countdown began for Rio 2016, Omega celebrated its role as official timekeeper of the Olympic Games at a special Brazil-themed dinner at the Sushi Samba restaurant in London, UK.

Brand ambassador and Olympic athlete Jessica Ennis-Hill joined guests at the event including Raynald Aeschlimann, Omega Vice President & International Sales Director, and member of Swatch Group's extended group management board.

The evening reflected the magic of the Rio Carnival. Following on from the success of Omega House during the 2012 London Games, guests were also given a taste of Omga House Rio as they enjoyed vibrant performances from carnival dancers and an eight-piece samba band.

Ennis-Hill, a British track star, said: “I am really looking forward to competing at Rio – it has been a roller coaster of emotions and physical challenges since the London Olympics but I have always had Rio as my next goal.”

“Our role as official timekeeper is hugely important.  If you think of all the many incredible sporting moments played out at the Games; the records broken, the medal decisions that come down to a fraction of a second – we were there, we played a crucial part in that history,” Aeschlimann said. “This is something we're very proud of. Of course, it also globally reinforces Omega as a brand deeply committed to innovation.”

Held from August 5 to 21, Rio 2016 will be the 27^th time since 1932 that the Swiss brand has been the official timekeeper of the Games.