Behbehani Brothers of Bahrain has appointed Colin Sattar as its Porsche Brand Manager.

Sattar will head Porsche Centre Bahrain, the local business of the luxury sports car manufacturer, leading a team of 40 staff across multiple disciplines including sales, marketing, and after sales.

Central to the success of Porsche Centre Bahrain will be his overseeing of enhanced operating standards, procedures and policies to ensure the facility delivers on its promise to provide the ultimate in service for its customers, says Behbehani.

Peter Green, General Manager of Behbehani Brothers, says: “This is a hugely exciting time for Porsche here in Bahrain. 2014 started strongly with the landmark reopening of our flagship showroom featuring an increased size of almost 60 per cent. The appointment of Colin Sattar as the new Brand Manager comes at a crucial time when we have just introduced exciting new models, such as the new Macan or the Boxster and Cayman GTS models, whilst awaiting the arrival of the new generation Cayenne.

“With a wealth of industry experience in the UK and also regional experience in the Middle East, Colin is a knowledgeable professional who will help us realise our vision of providing the highest level of customer service that can be expected from Porsche.”

Sattar, who started his career in the UK, has more than has more than 27 years of automotive industry experience.

His last position was General Manager, Riyadh Region at Al Ghassan Motors in Saudi Arabia, where he worked with with top luxury automotive brands.

With a track record of delivering exceptional customer service, Sattar brings a wealth of industry knowledge to further build upon Porsche’s legacy in the kingdom.

Behbehani Brothers is one of Bahrain’s premier automotive dealers whose portfolio includes Porsche, Audi, Volkswagen, Chrysler, Jeep, and Dodge.