Leading jewellery retailer Damas has launched a new jewellery collection created using Forevermark diamonds. 

The new Damas Classics collection is designed and handcrafted by Damas and composed of Forevermark diamonds set in 18-karat white gold. 

Damas is Forevermark’s jeweller in the UAE, Saudi Arabia and Kuwait and has been offering the brand’s diamond jewellery since 2012.

Now, these remarkable and exceptional diamonds are also presented in Damas designs. 

Stephen Lussier, CEO of Forevermark comments: ‘It is an honour to expand the partnership with Damas, the leading jewellery retailer in the Middle East. This unique collection of Classic jewellery showcases the beauty and brilliance of each Forevermark diamond to Damas’s discerning customers.’

Every Forevermark diamond undergoes a journey of rigorous selection and is inscribed with an inscription. Testifying that every gem meets the exceptional standards of beauty, rarity and is responsibly sourced. 

The Damas Classics collection consists of delicately designed solitaire brilliant cut diamond rings and Rose and Twin Stone design sets including earrings and pendants with chains. The collection also includes the Trilogy and Eternity rings with a matching Tennis bracelet and necklace. The collections were fully created by Damas’ designers and handcrafted in the factory based in Dubai. 

“The partnership with Forevermark signifies a new milestone surpassed by Damas and the vision to strengthen our presence as the home of the leading jewellery providers in the Middle East. We do this whilst redefining the industry’s standards on a global level.  We are committed to providing the best to our consumers and all our partners, focusing on our promise, our heritage and on the integration of quality and aesthetics under the Damas umbrella,” Anan Fakhreddin, CEO of Damas, explained. 

The Damas Classics collection is now available across selected stores in the UAE with a starting price of AED4,300 ($1,170).