Seiko Watches has opened its first boutique in Saudi Arabia's Eastern Province.

Located at the prestigious Al Rashid Mall in Al Khobar, the boutique is operated by Seiko’s Saudi distributor Al-Hussaini & Al-Yahya Investment Group. 

The move is part of the Japanese brand's expansion plan that involves bringing Seiko's watch collections closer to the large number of watch and fashion aficionados in the kingdom. 

Seiko’s partnership with Al-Hussaini & Al-Yahya Investment Group stretches back over five decades.

The inauguration was attended by Shunji Tanaka, Senior Vice President, Seiko Watch Corporation, Sheikh Abdul Rahman Othman Al-Hussaini, Vice Chairman of Al-Hussaini & Al-Yahya Investment Group and Muhammed Saleh Hasan Eid, Executive President of the group.

Speaking at the inauguration, Sheikh Abdul Rahman said: “We are glad to operate in the Eastern Province after a long wait, and are grateful to the great trust of our customers who adore the Japanese brilliance and technical expertise in this sector.

The Seiko boutique will be the latest edition to a global network of 68 boutiques and will house models that are not be available at any other store in Saudi Arabia.