Vacheron Constantin, the luxury Swiss watchmaking maison, has opened its flagship boutique The Dubai Mall, Dubai.
The maison is celebrating the opening with an artistic collaboration with Emirati designer, Aljoud Lootah.
Through the collaboration with Lootah, the maison pays tribute to the region and to art, said Vacheron Constantin.
The multidisciplinary designer brought to life four creations that showcase ultimate craftsmanship prowess only human hands are capable of mastering. The designs interweave the heritage of the UAE along with the perfection of the craft of watchmaking.
Exhibited throughout the flagship boutique, Aljoud Lootah’s creations can be admired in the Atrium entrance, as well as in the three custom-built installations of the external windows. The four exclusive creations offer a unique interpretation of Vacheron Constantin’s annual theme, the “Anatomy of Beauty”. Aljoud Lootah’s immaculate attention to detail showcases a clear link between meticulous watchmaking and perfection found in nature, using falcon feathers.
Christophe Ramel, Middle East Regional Brand Director of Vacheron Constantin, says: “In celebration of the Vacheron Constantin Dubai Mall flagship opening, we are elated to embrace best-in-class Emirati talent, Aljoud Lootah.
"Through this artistic collaboration, we pay tribute to the community and show our appreciation for the fine arts. The four incredible creations infuse the new Flagship with Emirati culture complementing the existing Musharabiye pattern and heritage timepieces exhibition. Inspired by the maison’s heritage and ultimate watchmaking excellence skills, Aljoud was motivated to passionately create her unique designs, which in turn will also inspire visitors at the boutique.”