Jewellery Arabia, the Middle East’s premier jewellery and watch event, has announced that Bahrain Jewellery Centre (BJC) will be the Platinum Sponsor for this year’s event.

Under the patronage of His Royal Highness Prince Salman bin Hamad Al Khalifa, the Crown Prince and Prime Minister, the event will be held at the new Exhibition World Bahrain in Sakhir from November 22 – 26.

Since the event’s inception in 1992, BJC has been a long-time participant and contributor towards the success of Jewellery Arabia, with a mission to offer its visitors with an upscale, world-class experience, holding the largest exhibiting space amongst exhibitors every year. Bahrain Jewellery Centre will be presenting over 50 globally-renowned jewellers and watch brands such as Jaeger Le Coultre, Roberto Coin, Charles Oudin, Patek Philippe, SHO Jewellery and more, said a statement.

Displayed in a boutique format and boasting larger spaces, BJC will also be introducing first-time brands to the coveted event including Graff, a luxury jewellery and watch brand crafting diamonds from rough stone to its final polished piece, and Chaumet, a Parisian jeweller with over 240 years of history in the industry.

Mohaned El Mahgoub, General Manager of Informa Markets Bahrain, said: “We are delighted to welcome Bahrain Jewellery Centre once again as the Platinum Sponsor of Jewellery Arabia. BJC has been a longstanding partner since the start and we are pleased to have them showcase prominent jewellery and watch brands from across the world.”

Mohammed Shirazi Executive, Director of BJC, said: "It’s my honour to be a part of such a fair and it’s a privilege to be able to continue my father and uncles’ legacy by being a part of BJC family. They were the people who created this entity, and we are their people to fulfil it."

Jewellery Arabia 2022 will feature widened shopping walkways, improved exhibitor and visitor experience, and the launch of Scent Arabia for the first time in the kingdom.