Mon, Dec 12, 2022
Chopard has announced its first ambassador for Saudi Arabia, Honayda Serafi, a talented Saudi fashion designer, to convey the maison’s creativity and expertise.
Well-known for her elegance and her keen sense of fashion, Serafi’s aims to empower women, a message that she shares with Chopard Co-President and Artistic Director Caroline Scheufele.
From being one of the top fashion entrepreneurs in the Middle East region to embracing her culture through her unique designs, Serafi pays tribute to Saudi Arabia. An Arab woman with global business ambitions, she gave her brand global recognition by dressing A-list international celebrities like Lupita Nyongo, Priyanka Chopra, Ashanti and many others.
Drawing inspiration from the maison’s legendary Happy Diamonds creations, Chopard pays tribute to the kingdom by presenting the Happy Palm pendant, an exclusive piece for Saudi Arabia created along with partner Attar United, made of 18-carat ethical rose gold. Worn by Honayda, Chopard thus captures the joyful energy and spontaneity of a modern powerful woman, it said.
Together, Chopard and Serafi look forward to conveying a life philosophy of happiness and fulfilment, a statement added.
-
Audemars Secret Watch Shines
Spring/Summer 2019 -
Breitling’s New Launch
Spring/Summer 2019 -
Glamorous Gilda
Spring/Summer 2019 -
Golden Lunar Moments
Spring/Summer 2019 -
Celebrating Moon Landing Again
Spring/Summer 2019 -
Stargems, Choron buy $15m diamond
Sun, May 19, 2019 -
Top gemstone artist to open atelier in Dubai
Thu, May 16, 2019 -
Roger Dubuis' new Huracans race to Dubai
Thu, May 16, 2019 -
Exquisite works at Jewellery Salon
Tue, Apr 9, 2019 -
Omega brings back a rare metal
Mon, Apr 1, 2019 -
Exceptional pearls on show in Bahrain
Tue, Mar 19, 2019 -
Treasure of Rubies from Van Cleef & Arpels
Mon, Mar 18, 2019 -
Audemars Piguet brings new collection to Dubai
Wed, Mar 13, 2019 -
Breitling tribute to Bentley centenary
Tue, Mar 12, 2019 -
Panerai Dives Deeper
Winter 2019