Mon, Dec 12, 2022
Chopard has announced its first ambassador for Saudi Arabia, Honayda Serafi, a talented Saudi fashion designer, to convey the maison’s creativity and expertise.
Well-known for her elegance and her keen sense of fashion, Serafi’s aims to empower women, a message that she shares with Chopard Co-President and Artistic Director Caroline Scheufele.
From being one of the top fashion entrepreneurs in the Middle East region to embracing her culture through her unique designs, Serafi pays tribute to Saudi Arabia. An Arab woman with global business ambitions, she gave her brand global recognition by dressing A-list international celebrities like Lupita Nyongo, Priyanka Chopra, Ashanti and many others.
Drawing inspiration from the maison’s legendary Happy Diamonds creations, Chopard pays tribute to the kingdom by presenting the Happy Palm pendant, an exclusive piece for Saudi Arabia created along with partner Attar United, made of 18-carat ethical rose gold. Worn by Honayda, Chopard thus captures the joyful energy and spontaneity of a modern powerful woman, it said.
Together, Chopard and Serafi look forward to conveying a life philosophy of happiness and fulfilment, a statement added.
-
Damas feels the love
Thu, Feb 11, 2016 -
Retro watch takes on a new look
Thu, Feb 11, 2016 -
New Hublot watch reveals all
Thu, Feb 11, 2016 -
New Bulgari watch packs purple punch
Wed, Feb 10, 2016 -
Blue beauty from Ulysse Nardin
Wed, Feb 10, 2016 -
Chopard gets Happy in Kuwait
Wed, Feb 10, 2016 -
Cartier’s new CEO ‘ready to face challenges’
Mon, Feb 8, 2016 -
De Grisogono opens London boutique
Mon, Feb 8, 2016 -
Pierre Jacques to steer MCT ahead
Mon, Feb 8, 2016 -
Gold phone felicitates Year of the Monkey
Fri, Feb 5, 2016 -
Omega unveils new creations
Mon, Feb 1, 2016 -
Bulgari’s new twist on a classic
Mon, Feb 1, 2016 -
New Classique from Breguet
Mon, Feb 1, 2016 -
Loveable ladybird
Mon, Feb 1, 2016 -
Bracelet watch symbol of life and love
Thu, Jan 28, 2016