Luxury jewellery and watch retailer Damas is tempting women with a new diamond collection named Solana, which centres around gorgeous yellow diamonds.

Yellow diamonds are a quintessential symbol of status and wealth which has been recognised and celebrated as such for centuries, says the UAE-headquartered firm, adding that the yellow diamonds are set into 18-carat gold to ensures its customers “will shine at every occasion”.

The Solana collection is inspired directly from the brightness and warmth of the sun which is pictured in the name translating into “sunny spot” in Spanish.  The designs with their sparkling features invite women to celebrate their accomplishments and to ‘keep rising’ with Solana, which is also the key theme of the advertising campaign that accompanies the range.

Solana offers a wide array of rings, necklaces and earrings crafted to perfection with the aim to accentuate the beautiful natural yellow colour of the diamonds.

The collection is now available at prices starting from $2,913 at selected Damas stores throughout the GCC.

“Solana is an extremely elegant collection with each innovative piece featuring dramatic cluster formations of yellow diamonds in combination with premium white diamonds. We are delighted to launch the Solana collection and hope that it inspires all women to keep rising with Damas,” says Kevin Ryan, Retail Director at Damas.

Damas is a leading luxury jewellery and watch retailer in the Middle East. Since its inception in 1907, the brand has been setting the standards in their trade by providing unmatched quality, luxury and glamour with an air of Middle Eastern mystique.

The company has grown from a UAE-based retailer into a global brand name, with a large portfolio of renowned luxury brands including Graff Diamonds, Garrard, Roberto Coin, Mikimoto, Paspaley, Forevermark, Theo Fennell, Parmigiani Fleurier, and Girard Perregaux, Perrelet, Magerit among many others.

Damas’s popular in-house brands include Farfasha, OneSixEight, Farasha, Gehna, Hayati, Legacy, Fulla and many more.

Headquartered in Dubai, the company today operates around 300 outlets across 11 countries. The company has earned many awards including the prestigious De Beers Award 2000, 2004 and 2007 for jewellery design.