Harvey Nichols has added 9,000 sq m to its menswear department at its store in Dubai, UAE.

With the expansion, the space now spans 90 per cent of the top floor of the store and includes a section for big boys’ toys and even a grooming lounge.

The men’s casual offering has been grouped together in a new bright, open space organised with convenience in mind and for lightning-quick browsing.

The space houses several new brands including Black Score, MHRS, Passarella Death Squad, Haculla, This Is Not Clothing, AMH and Earnest Sewn.

A new addition is the men’s fragrance and grooming lounge, as well as an accessories area with brands including Sama Eyewear and Taylor Morris eyewear. Fashion accessory brand D1 Milano has launched in the space, exclusive to Dubai.

Another new addition is the ‘boy’s toys’ area which is a collaboration with Denaster, a local supplier of high end technology. The area is home to

brands such as Bang and Olsfen Audio (exclusive to the store in Mall of the Emirates) and Anki – a car racing game for which Harvey Nichols – Dubai has the biggest racing track in the UAE. Parrot headphones and drones have the largest part of the collection and customers can listen and interact with the product before purchasing.

The male salon stays in the same location.