This aviation trailblazer had a remarkable revelation of its sophisticated aircraft livery, setting the stage for a revolution in luxury travel.

The celebration unfolded in two illustrious locales, the idyllic paradise of Malé, Maldives, and the dazzling city of Dubai, attracting an array of luminaries, investors, enthusiasts, and the global media.

In the Maldivian capital of Malé, the airline showcased its first aircraft, an Airbus A319 seating 44 passengers in a luxurious all lay-flat configuration.

“Welcome to Beond. Our aim is simple: to fly our customers to the most unique and unspoiled destinations where they can release their inner explorer on the most memorable vacation of their lives,” said Tero Taskila, CEO of Beond, and a founder.

“Today is but the beginning of our vision for our customers, embodied by this beautiful aircraft – inside and out. We could not be more pleased to showcase it in Maldives, our home, and Dubai. We wish especially to thank the government of Maldives and our supporters there, the Maldives Civil Aviation Authority, and SIMDI Group – each of whom believed in our vision for a new airline in Maldives. Our team will do its best to bring tourists to this beautiful nation.”

Beond’s inaugural flights are scheduled for November 2023, with the Riyadh flights departing on November 9, the Munich inaugural flight departing on November 15, and the Zurich inaugural departing on November 17.

In addition, the airline announced new routes from Dubai and Milan, beginning in late March 2024.

The airline is headquartered in Dubai and already has a team of 140 employees, it was revealed.

Beond expects superior operating economics: comparatively very light, single-aisle aircraft with extremely low costs per seat mile, it said.

The target consumers for the airline are affluent individuals, couples, families and friends seeking a vacation in a prime destination. Fares are around €1,500 one way per passenger, depending on destinations.

“Today is the realisation of a dream I first had 20 years ago,” said Max Nilov, Chief Strategy Officer of Beond, and a founder. “I had a dream of this airline, for this aircraft, and for this experience for passengers. We have created a premium experience coupled with an operating philosophy that is unmatched.”

Beond will fly a fleet of state-of-the-art Airbus A320-family aircraft in a unique luxury, lay-flat configuration, bringing passengers to Maldives from Europe, the Middle East, and Asia-Pacific. The first Beond aircraft will be on display at the Dubai Air Show in mid-November. Additional Airbus aircraft will join the Beond fleet in late 2023 and early 2024. The airline has a goal to increase its fleet to 32 aircraft and 60 destinations within five years.