Wed, Jul 20, 2016
Ray-Ban kicked off a high-profile sponsorship of the Scuderia Ferrari Formula One racing team at the British Grand Pix held earlier this month in Silverstone, UK.
As part of the deal, Ray-Ban’s logo was displayed on the SF16-H Formula One car’s livery, with Ferrari’s racing red and Ray-Ban’s red merging into a single colour, and putting the brand in a prime position in Formula One.
Part of the Luxottica Group, Ray-Ban glasses are an international symbol of movie stardom and an iconic accessory.
Leonardo Del Vecchio, Luxottica Group’s Executive Chairman said: “We are honored to become part of the Ferrari family – a brand that perfectly reflects and embodies the same characteristics that give Ray-Ban its icon status: authenticity, cultural relevance and excellence.”
Luxottica is a leader in fashion, luxury and sports eyewear. Its portfolio includes brands such as Ray-Ban, Oakley, Vogue Eyewear, Persol, Oliver Peoples and Alain Mikli, as well as licensed brands including Giorgio Armani, Burberry, Bulgari, Chanel, Coach, Dolce&Gabbana, Michael Kors, Prada, Ralph Lauren, Tiffany and Versace.
-
Roaring Ferrari F80
Autumn 2024 -
Macan EV Makes Its Way to Dubai
Autumn 2024 -
New Mulliner Models
Autumn 2024 -
Powerful McLaren W1
Autumn 2024 -
McLaren GTS roars into Middle East
Mon, Sep 16, 2024 -
Bentley Saudi to launch new Flying Spur on Tuesday
Sun, Sep 8, 2024 -
Anantara presents historic car concours in Rome
Tue, Sep 3, 2024 -
Rixos Premium Dubai, McLaren Dubai showcase Artura Spider
Wed, Aug 14, 2024 -
Bugatti Tourbillon a speed icon set take roads by storm
Sun, Jun 23, 2024 -
New BMWX3 more sporty, versatile
Wed, Jun 19, 2024 -
Audi’s new Q8 elevates luxury SUV market
Mon, Jun 10, 2024 -
New Cadillac XT4 set to arrive in Middle East
Mon, Jun 10, 2024 -
Powerful Panamera
Spring/Summer 2024 -
Exclusive Range Rover
Spring/Summer 2024 -
Vantage for Real Drivers
Spring/Summer 2024