Wed, Jan 17, 2024
Mercedes-Benz Cars Middle East has appointed Michael Stroband as its President and CEO.
Stroband succeeds Martin Schulz who held the position since February 2021 and led Mercedes-Benz Cars Middle East and the General Distributor Network across Middle East, Central Europe and Africa.
Stroband joins the Middle East team with 15 years of experience across Retail, Marketing and Sales, Supply Chain and Production.
As Mercedes-Benz undergoes strategic transformation to lead in electric mobility, vehicle software, and digitalization, he is set to build on excellent customer reputation, expand digitalization across the business, maintain success in the high-end luxury vehicle segment and build the core vehicle portfolio, said a statement.
His responsibilities also extends to the Mercedes-Benz General Distributor Network in Central Eastern Europe and Africa for the Commercial Van segment, where he will focus on enhancing the customer experience and targeting profitable growth, it said.
Since 2011, Stroband has held various leadership positions at Mercedes-Benz and Daimler Trucks. In his previous role, he was responsible for Product and Sales Management for Mercedes-Benz Cars in Germany.
Commenting on his appointment, Stroband said: “I look forward to working alongside the Middle East team and our General Distributor Network to successfully drive the Mercedes-Benz strategy forward, while pushing digitalisation to deliver an exceptional and unified customer experience both online and offline. By focusing on our traditional strengths of leading in technology, we will continue to deliver the world’s most desirable cars that defines luxury mobility of tomorrow.”
-
Super Suite Privacy
Autumn 2018 -
Ready to Race
Autumn 2018 -
Inspiring Icona
Autumn 2018 -
Daily Drives Marvel
Autumn 2018 -
Electrifying Entry
Autumn 2018 -
Aston Martin DP215 Sold for $21.45m
Autumn 2018 -
Pinnacle of Performance
Autumn 2018 -
Lamborghini Aventador SVJ: Pure pleasure
Mon, Sep 24, 2018 -
INFINITI Q30 pushes boundaries
Sun, Sep 23, 2018 -
Audi electrifies SUV market with e-tron
Tue, Sep 18, 2018 -
New Lexus ES has hybrid option
Sun, Sep 2, 2018 -
Bugatti unveils Divo; sold out immediately
Mon, Aug 27, 2018 -
One-off Aston Martin DP215 sold for $21.45m
Mon, Aug 27, 2018 -
Roadster reloaded: New BMW Z4 revealed
Sun, Aug 26, 2018 -
All-new BMW X4 arrives in Bahrain
Thu, Aug 9, 2018