Celebrating a milestone of opulence and luxury, Doha Jewellery & Watches Exhibition's 20th edition opened on Monday (February 5) at the Doha Exhibition and Convention Center (DECC).

His Excellency Sheikh Mohammed bin Abdulrahman bin Jassim Al Thani, the Prime Minister and Minister of Foreign Affairs, inaugurated the show, organised by Qatar Tourism.

The opening ceremony was attended by Sheikh Khalifa Bin Hamad Al Thani, Minister of Interior, and Saad Bin Ali Al Kharji, Chairman of Qatar Tourism.

Doha Jewellery & Watches Exhibition (DJWE) is the most glamorous event in Qatar’s events calendar.

Al Kharji said: “We at Qatar Tourism are delighted to organise the 20th edition of the Doha Jewellery and Watches Exhibition, held under the generous patronage of His Excellency Sheikh Mohammed bin Abdul Rahman Bin Jassim Al Thani, Prime Minister, and Minister of Foreign Affairs. For the past two decades, DJWE has been a symbol of luxury and sophistication at the local, regional, and global levels for two decades. The continued success of the exhibition is consistent with the increased momentum of the tourism sector. In fact, at the beginning of this year we marked a record-breaking numbers of visitors.

"Our goal at Qatar Tourism is to strengthen Qatar's position as a premier tourist destination by constantly developing its tourism assets and maintaining its proven track record in service and hospitality excellence, as well as developing new and innovative tourism products and services.

This year’s big eight at the show are: Alfardan Jewellery, Al Majed Jewellery, Ali Bin Ali Luxury, Amiri Gems, Fifty One East, Al Muftah Jewellery, Blue Salon, and BVLGARI. Brands participating for the first time include Key Gems, AlMajid Home, Renee Jewels, Naylah Jewelry, Kooheji Jewellery, and Hessa Jewels. Dolce & Gabbana, the internationally-recognised brand, also made its DJWE debut this year.

The highly anticipated Qatari Designer Pavilion is set to showcase the exceptional craftsmanship of 10 local Qatari designers. This exclusive showcase will unveil a curated collection of distinctive pieces that embody the essence of each designer's unique philosophy and influences. This year’s participating designers are Al Ghla Jewellery, De Throve, Ghand Jewellery, H Jewellery, Kaltham’s Pavilion, Midad Jewellery, Nouf Jewellery, Thameen, Trifoglio and D.W Jewellery.

The official partner of this year’s event is Qatar’s highest-rated bank and one of the highest-rated banks in the world, Qatar National Bank.

A highlight of the show will be Tiffany & Co's 'Bird on a Pearl' collection from Alfardan’s private collection representing the four seasons, with unique pieces adorned with diamonds, gemstones, and rare pearls. Miss Universe title holder, Sheynnis Palacios, will be the special guest of gracing the Alfardan wing till February 7.

Alfardan Jewellery is one of Qatar’s biggest jewellery retailers and one of the most prominent names in the industry, pioneering the jewellery landscape in Qatar starting mid-1900s. The group is marking its 70th anniversary this year.

The show runs till Februay 11.