Bentley Motors today opens its largest showroom in the world, located on Sheikh Zayed Road in Dubai.

The 75,000-sq-ft Bentley Emirates retail store was built by Al Habtoor Motors, the luxury brand’s retail partner in the UAE.                    

The flagship store features an advanced luminary façade, six floors of customer environment including a personal commissioning area, a roof garden, VIP suite and a specialised water feature with number plate recognition.

Stephen Reynolds, Regional Director, Middle East and Asia Pacific at Bentley Motors, comments: “Bentley Emirates gives our customers in the UAE a bold, clear and contemporary interpretation of our vision and brand values. It is a visualisation of the most exclusive customer experience. With the help of our retail partner, Al Habtoor Motors, we have redefined the automotive retail environment, blending traditional craftsmanship and contemporary design to showcase the best of British luxury performance.”   

Comprising 160,000 LED lights, the façade is able to display a full spectrum of colours, including all standard Bentley car colours and capable of streaming video as well as graphics and luminary spectacles, including the projection of all of Bentley wood veneers. 

The six floors offer an environment with a bespoke, uniquely British feel and a focus on personal commissioning, executed with Bentley’s signature craftsmanship and attention to detail. 

The high-quality materials carefully selected for use in Bentley cars – notably leather, wood and polished metals – have been integrated into every feature in the showroom.

The Mulliner Room offers customers an exclusive, tactile and sensory experience in which to personalise their car. In addition to presenting a range of more than 100 paint colours, this area exhibits some of the unique features commissioned by Bentley owners in the past.         

The sixth floor offers a decorative roof garden, while there is also a VIP Majlis suite with a blend of luxurious materials alongside traditional Arabic patterns.  

The showroom features what is said to be the world’s first Aqua Graphic water curtain, with number plate recognition technology. This projects any type of graphic, from a logo, a car to a person’s name onto a water sculpture as well as being able to identify and welcome regular Bentley customers to the showroom.         

With three floors of display area, Bentley Emirates showcases the range of Bentley cars from the brand’s four model lines, Continental, Flying Spur, Mulsanne and the new Bentayga.   

Bentley Motors is one of the most sought after luxury car brands in the world. The company’s headquarters in Crewe is home to all of its operations including design, R&D, engineering and production of the company’s four model lines. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley.