Mercedes-Benz Cars Middle East has launched a Facebook Messenger Chatbot that provides quick and easy access to information through question and answer messaging over chat. 

This makes Mercedes-Benz the first automotive brand globally to go live with Facebook’s Messenger service, which allows users to book test drives, explore the latest model range and more – just by chatting, the German firm says.

Through the device, the luxury car manufacturer can also gain additional insight into customer needs and deliver relevant curated information.

“We're delighted to connect and communicate with our Facebook community directly through Messenger – with one billion active people using this service each month worldwide, it is the obvious choice for Mercedes-Benz to stay connected with its community in real-time,” says Lennart Mueller-Teut, Head of Marketing & Communications, Mercedes-Benz Cars Middle East. “With this new feature, exploring our vehicle range and booking a test drive has become as convenient as chatting with a friend on Facebook Messenger. We are excited to be the first automotive brand worldwide to adopt this technology, and to add another dimension to our personalised customer service.”

Facebook Messenger users can connect by searching for Mercedes-Benz Middle East on Facebook or Messenger and clicking on ‘Message us’. Catering for a unique customer service, the feature is also bilingual, available in English and Arabic. 

The bot enables natural conversation with the brand and makes interaction fun and efficient. The bot assists users in exploring the full range of Mercedes-Benz cars and can instantly book test drives, and even recommend Mercedes-Benz models accordingly to the users’ personalities and preferences.  Users can choose to receive notifications on new car launches and exclusive events directly through the messenger.

A Facebook spokesperson commented: “The automotive industry has been one of the top contributors on Facebook in terms of popular and engaging content, attracting high numbers of followers and driving dynamic engagement. So it is no surprise that an automotive brand like Mercedes-Benz which has such an active following both regionally and globally should employ one of the newer tech innovations on our platform to amplify their customer service engagement.” 

Mercedes-Benz Cars Middle East is available on social media channels at the following handles: Facebook: MercedesBenzME; Twitter: @MercedesBenz ME; Instagram: @MercedesBenzME.