Thu, Aug 25, 2016
Omega’s first-ever collection of luxury sunglasses is now available at the luxury brand's stores across the world.
Launched in partnership with Italy’s Marcolin Eyewear, the collection for both men and women represent the next expansion of the Swiss brand whose watches and jewellery are already known for exquisite quality and craftsmanship.
The summer collection is available exclusively in Omega boutiques around the world. Each pair of sunglasses come in two different sizes, as well as two colour varieties.
Inspiration for the sunglasses has been taken from the brand’s heritage and products such as the flower pattern found in Omega jewellery, the iconic claws of the Constellation watch, flexible hinges that resemble a watch crown, the shiny black finish similar to Omega’s ceramic Dark Side of the Moon Collection, or metal injected frames inspired by stainless steel.
Omega President and CEO Raynald Aeschlimann said: “This is an exciting step for Omega because it leads our brand into new areas of opportunity. With our long history, there is real brand substance and authenticity to work with and we have ensured that it is truly represented in every pair of sunglasses. It’s also been beneficial to share this project with Marcolin, as their renowned expertise and background with high-level brands has allowed us to produce some fantastic products. For customers, this is a chance to find new ways to express personal style and a passion for our brand.”
The sunglasses are crafted from the very best metal and acetate. All lenses are high-quality and scratch-resistant with an anti-reflective treatment. The lenses are also engraved with the Omega name and logo. This can also be found in several other places including nose pads and facetted temple tips.
Amongst the new collection, there is also a limited edition model honouring the recently concluded Rio 2016 Olympic Games where Omega was the official Timekeeper. This pair of classic looking Unisex sunglasses is the only pair that comes in one colour: matte black with polarised green lenses. Only 2016 pairs have been created.
Each pair of sunglasses will be presented in a hard shell case with Zebrawood reminiscent of the interior of Omega boutiques. It will include a microfiber pouch as an alternative carry option.
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