BMW’s new BMW M Collection includes a high-precision automatic chronograph and clothing and lifestyle accessories for men

Conveying the philosophy of the sporty BMW M cars, the collection cuts a particularly dynamic figure with its exuberant designs and the highest quality standards.

The Swiss-made Sellita SW 500 automatic timepiece has a back and cover made from sapphire glass and also impresses as a sporty, elegant accessory. The brass face with an additional trio of small chronometer dials (totalisers) as well as a date and day-of-the-week display conveys precise information, while applied indices, illuminated hands and a BMW M logo provide further visual highlights. The tachymeter scale also satisfies even the most exacting demands. Inspired by the design of the BMW M4, it records speeds from 60 to 500 kmph. 

The clothing range include a jacket for men and women, sweat jackets, t-shirts, unisex Puma sneakers.

Lifestyle accessories include a pair of headphones which can also be used for listening to music and making phone calls wirelessly thanks to Bluetooth 4.0 technology and a power bank with charging capacity and ports for two devices.

The BMW M Collection’s new luggage range includes a bag, trolley case and boardcase.