International luxury brand Amouage has launched a new men’s fragrance that evokes a subtle and enigmatic masculinity. 

Called Bracken for Man and created under the guidance of Creative Director Christopher Chong, this elegant fougère is inspired and named after bracken, one of the oldest and most resilient ferns in history.

The fragrance begins with top notes of lavandin, nutmeg, and clove. With a spectrum of light caressing the woods, both lemon and bergamot open this fragrance by blanketing a sensation of brightness over wet earth. Geranium, cinnamon, cedarwood and sandalwood come together to seduce the earthy character of musk and patchouli in the base, an aura of which lends a retro touch to the fragrance.

Bracken Man is presented in a clear glass crystal bottle with gold foil illustrations of a fern leaf surrounded with swirling vines behind the Amouage insignia. 

The white cap is accented with a peridot Swarovski crystal, and the bottle is housed in a retro paisley box with a design mimicking the scent. With removable inserts, the boxes are designed to be reused to safe keep ornaments and mementos.

Bracken for Man is the latest addition to the Midnight Flower Collection that comprises Hope, Love, Happy, Smile, and Joy candles and complementary room sprays, as well as Sunshine, a fragrance for man and woman.

The perfume is priced at $275 and is available at Amouage stores in the UAE (Dubai, Abu Dhabi and Al Ain, Saudi Arabia (Jeddah), Oman (Muscat), Kuwait, Qatar (Doha), Bahrain, Italy (Rome and Milan) and the UK (London).