The 2016 edition of Big Boys Toys will display luxury products collectively worth as much as $400 million, according to organiser Artaaj Events.

As many as 240 companies from 38 countries will be at the show, which will take place at the Abu Dhabi National Exhibition Centre (Adnec) from November 23 to 26. 

Major names like Automotive Couture, Holodia, Royal Yachts and Steve Vigar will be present at the show, which is now in its seventh edition.

Britain’s Automotive Couture will bring immense excitement to automobile enthusiasts with their much awaited products, a customised La Ferrari and Ferrari Enzo. 

The cars will feature the most high-end wheel alloys, automotive parts, and bespoke interiors. 

Automotive Couture sources exotic vehicles from all over the world and delivers automobiles, both vintage and modern, that are said to be “the culmination of passion, innovation and distinction”. 

Virtual reality expert Holodia brings the fun into indoor fitness with interactive and at the show will exhibit its exclusive Holofit, which lets users experience rowing through Ancient Babylon or flying the orbits of Saturn, all within the premise of their gym. 

The revolutionary technology eradicates the monotony of indoor fitness and turns it into an exciting journey that will leave customers dazzled, it says.

Dubai Royal Yachts, a leading brand in yacht chartering, sales and management, will display their wide assortment of services that provides an enhanced experience for customers with a combination of their expert knowledge of the seas, hospitality and excellent customer service solutions, and a brokerage division to facilitate the purchase and sale of boats within the region.

In addition, Royal Yachts also has available boats ranging in size and capacity from 6-100 meters for persons looking to rent.

Steve Vigar Designs, luxury handcrafters of limited edition furniture such as jewellery cases, chess sets, humidors and more, is bringing its passion for architecture to the UAE. The skilled woodworker will exhibit timeless humidors that start at $10,000.  

Artaaj Events CEO Biju Jayaraaj said: “Big Boys Toys prides on contributing to UAE’s vision for 2021, where the directive is to transform its economy into a model where growth is driven by knowledge and innovation. These products are the epitome of innovation and scientific advancement and we hope to pique the interests of the people of the UAE and the GCC.”