In a significant development for business aviation in Abu Dhabi and across the UAE, Victor, a leading global on-demand jet charter platform, has shifted its headquarters to the iconic Erth Abu Dhabi. This move comes on the heels of Victor’s recent acquisition by an investment group based in Abu Dhabi.

Established in the UK in 2011, Victor has been a trailblazer in the aircraft charter industry, introducing a unique global platform characterised by unprecedented transparency.

By relocating its headquarters to Abu Dhabi, Victor aims to introduce the emirate to its first on-demand jet charter platform, thereby expanding the market’s options for chartering services. Additionally, this move will allow Victor to offer its sophisticated, high-touch service to a diverse clientele, including Ultra-High-Net-Worth Individuals (UHNWI), government officials, and corporate private aviation travellers.

Aligned with the UAE’s Net Zero by 2050 strategic target, Victor will contribute to the nation’s sustainability objectives through its climate action initiatives – namely its pioneering partnership with Neste, the world’s leading producer of Sustainable Aviation Fuel (SAF). With its backing by Abu Dhabi, Victor is perfectly positioned to achieve its ambition of becoming the number one choice for private jet flyers – not only in the MENA region, but worldwide, it says.

“We are thrilled to establish our headquarters in Abu Dhabi and embark on this exciting new chapter in Victor’s journey,” said James Farley, co-CEO of Victor. “Abu Dhabi’s strategic location, world-class infrastructure and supportive business environment make it the ideal base for expanding our operations and serving our customer base across MENA. The business aviation market is growing faster in the region than the rest of the world  and Victor can uniquely service this market by offering more choice, transparency and best-in-class customer service.”

The move to Abu Dhabi will allow Victor to leverage the UAE’s unique geographical advantages as a growing global aviation and hospitality hub in order to increase its regional market share. The company will benefit from state-of-the-art aviation facilities, a robust regulatory framework and access to key markets, especially Saudi Arabia, Kuwait, Qatar, Egypt and Turkey. Victor has already witnessed a significant increase in demand from these countries over the past 18 months with its customer data showing a 104 per cent increase.

Shaikha Al Kaabi, CEO of Erth Abu Dhabi, said: “We are delighted to welcome the headquarters of Victor to Erth. Marking a significant step for our brand, this move reflects our shared vision for growth within Abu Dhabi’s thriving business environment. We look forward to collaborating with the company to enhance meaningful opportunities for advancing its ambitious operations, while preserving our national heritage and legacy.”