BMW Group has revealed the first look of its Vision Neue Klasse X that reflects the brand’s plans for the future.

The first fully-electric raised derivative on the new architecture that focuses on aesthetics, technology, sustainability, and philosophy of the Neue Klasse to the Sports Activity Vehicles (SAV) sector will go into series production at Plant Debrecen (Hungary) in 2025.

“Together with the BMW Vision Neue Klasse, the BMW Vision Neue Klasse X showcases the breadth of our future BMW model line-up. The Neue Klasse reflects the variety of all the models that customers want today and, in the future, – from sporty sedan, with all its derivatives, to modern SAV family,” said Oliver Zipse, Chairman of the Board of Management of BMW AG.

“In this way, we are underlining that the Neue Klasse is much more than just a car or a specific concept; it is redefining the BMW brand – and, at the same time, will be more BMW than ever.”

The company presented a clear picture of the brand’s future as a sedan with the BMW Vision Neue Klasse at IAA 2023. The latest Vision Vehicle now illustrates how BMW sees the future of its X models.

The BMW Vision Neue Klasse X stands for an active lifestyle, efficient dynamics and a confident stance. Its design combines a clear exterior design language with a bright and spacious interior. Special lighting and sound effects enabled by the next generation of BMW iDrive enhance the intuitive digital user experience.

The three main characteristics of the Neue Klasse – electric, digital and circular – are expanded here to include a fourth dimension. The driving pleasure that forms the core of the BMW brand is taken to the next level with drive and chassis control developed specially for the Neue Klasse and with the sixth generation of BMW eDrive technology. Its sustainability concept also ensures responsible production, operations, disassembly and recycling.

Innovative drive and chassis control

A new type of drive and chassis control, based on a new software stack developed in-house by the BMW Group, delivers a superior driving experience that is tailored to individual needs. This helps the vehicles of the Neue Klasse guarantee a smooth drive at all times.

“Neue Klasse means BMW driving at an even higher level,” explains Frank Weber, member of the Board of Management of BMW AG responsible for Development. “The BMW of the future will have four totally new super-brains: high-performance computers working smartly together on what, up until now, was processed separately. We developed the first super-brain completely in-house. It integrates the entire powertrain and driving dynamics with up to ten times more computing power. The second super-brain will enable the next quantum leap in automated driving,” Weber continues. “Going forward, we will combine four key control units in a single high-performance computer. The result will be more dynamic performance, more precision, more efficiency and even more fun to drive.”

Strong characters

In combination with the two-box design of a BMW X model, the pared-down design language developed for the Neue Klasse also represents a major leap forward in both exterior and interior design. With its increased ground clearance, the fully-electric vehicle architecture offers new possibilities for an even more spacious interior. It allows for a long wheelbase, short overhangs and classic BMW proportions. Large window areas and the panoramic glass roof flood the interior with natural light, creating an airy spaciousness that is complemented by textiles in warm colours.

BMW eDrive technology

In the Neue Klasse, overall vehicle efficiency reaches a new level. The latest, sixth generation of BMW eDrive technology is key to this. In addition to improved e-drive units, it also features new and now round lithium-ion battery cells, with a volumetric energy density more than 20 per cent higher than that of the prismatic cells previously used.